Undercover marketing / Stealth marketing: Japan and US

For the past several years, one of the main features of the Internet is rapidly increasing user-generated content.
In 2012, a worrying trend has emerged: undercover marketing, or stealth marketing.
Today, I’d like to introduce two examples of stealth marketing, one from Japan and one from the US. These are similar examples, but due to different rules in the two countries, the outcomes are a little different.

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A weekend in Tokyo

This weekend I will be meeting some members of the EO NY chapter who are visiting Tokyo.
I prepared a list of links for them detailing different sight seeing and dinning activities they may wish to pursue.
I decided to also share these links on my blog. Enjoy!

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